Number of outbound journeys of Chinese tourists 2009-2023

In 2023, a little over 100 million outbound trips were registered in mainland China. In comparison, approximately 169 million of such journeys abroad were recorded in China in 2019. The majority of Chinese travel overseas were for personal reasons rather than business.

Luxury travelers from China

Chinese tourists have contributed an enormous amount of revenue to the international tourism market. On average, each Chinese traveler spends more than 12 thousand yuan on a single overseas trip, and the budget was even higher among high-end travelers. Furthermore, Luxury travelers in China were no longer satisfied with taking a vacation in Southeast Asia, with Africa and central Asia increasing in popularity.

Holiday-season travelers

Known as "Golden Week," the Chinese New Year holiday at the beginning of the year and the National Day holiday in October are popular times for the Chinese to plan their travel. During the Chinese New Year holiday in 2019, China's tourism industry generated a revenue of more than half a trillion yuan. The tropical city Sanya remained one of the leading domestic travel destinations for Spring Festival travelers.